Workshop: White heroin warning campaign Amsterdam: targeting a hard to reach international audience.

One of the workshops at our CIP Conference 2017 on 16 June 2017 at University of Lisbon – Faculdade de Psicologia.

Note: Tom Compaijen is repeating this workshop as a CIP Webinar on 22 February 2018 at 6pm (Brussels time) Register here to attend this webinar.

In this workshop I will review the white heroin warning campaign from the City of Amsterdam (2015 – 2016). I was communication advisor in the crisis team. In a short time period 3 tourist died and 20 where in life threatening situations because a drug dealer sold extremely dangerous white heroin as cocaine to tourists. Continue reading