Crisis communication workshops at International Youth Nuclear Congress (IYNC2014) in Burgos

CIP members from SD Group (Spain) and PM risk-crisis-change (Belgium) partnered up to develop a series of four high-level workshop for this congress in Burgos, Spain in July 2014.

Using known and unknown examples, cases and exercises, participants learned about communication with the public in various situations related to the nuclear sector.

Workshop titles:IYNC2014 Logo

  1. Are we communicating or are we managing a complex interactive process?
  2. How to deal with media in a broad organization context?
  3. Why do people have the wrong risk perceptions, and how to address them?
  4. How to communicate when things are going wrong?

More information: IYNC (International Youth Nuclear Congress) website
or contact us

Session 1: Are we communicating or are we managing a complex interactive process?

What is organizational communication? And what are we doing to act successfully in this field? We will answer these questions from two different perspectives. First, we can talk about organizational communication as the communication that happens within organizations. That is, all the communication activity you’ll see if you go to any organization today: sending emails, writing memos, talking on the phone, having meetings, video conferencing, speeches, presentations, and so on. This is what comes to mind when people initially think of organizational communication.

But we want to go deeper by introducing an alternative, more sophisticated approach of seeing organizations as communication. This can radically change how we understand human interaction and organizational life, and it opens up exciting possibilities for practice.

Session 2: How to deal with media in a broad organization context?

Thie workshop will introduce how the media (both the traditional news wires and social media) works. How do they think, create opinions, interact with the nuclear sector, amplify messages, etc? And how can you, as a communication manager, take the lead in this conversation? Hence, the way various media are covering news or express their opinion has a tremendous impact on your employees’ own perception of the organization. So you have to be aware of the ongoing conversation both internally and externally, and anticipate these discussions in an appropriate way.

Session 3: Why do people have the wrong risk perceptions, and how to address them?

People have risk perceptions of all kinds. Quite often, they don’t match reality. People are quite persistent and lack the ability to easily adapt. As technical experts in a specific field we don’t understand why people are so emotional. Don’t they simply understand the figures and the science behind our message? The answer is: no, they don’t. But, they can be involved in the right way, and by doing so they adapt their wrong perceptions toward reality. This workshop offers insights in the field of cognitive science and communication, and indicates ways to communicate in a more successful way.

Session 4: How to communicate when things are going wrong?

A crisis can manifest itself in multiple forms; an unexpected strike, rumors in the media, a political debate about the future role of nuclear power, or a physical incident. In each of these cases you have to respond in an appropriate way. Moreover, you have to do multiple things at the same time: scanning the ongoing conversations in various media (online, offline, social, etc.), align the key message with the key questions, advice your management team on the communication strategy, act as a trustworthy spokesperson, … Based on the experience of multiple real life crisis situations and various exercises with companies in all type of industries (included a nuclear power station and a nuclear research center), the speaker will give the participants a straight forward toolkit for handling crisis communication in a very effective way.

 






 

CIP IYNC14 Burgos Daniel Alonso

CIP IYNC14 Burgos Stijn Pieters