Managing Complex Interactive Processes: a theoretical framework

One of our five keynotes at the CIP Conference 2014 in Brussels

Dr. Hugo Marynissen

This presentation indicates a paradigm shift in the current thinking about communication in general and risk and crisis communication in particular, proposing a theoretical framework for enhancing complex interactive processes in organizations.

Presentation synopsis

This presentation indicates a paradigm shift in the current thinking about communication in general and risk and crisis communication in particular. Currently, the majority of the management books in the field of risk management or business continuity management are proclaiming communication as key in creating awareness and disseminating data about the potential risks that might endanger an organisation. Other theorists argue that effective communication facilitates crisis management through interaction and improved participation in interactive systems. However, the dominant view on communication is based on a mathematical transmission model of information that is inappropriate for supporting safety behaviour in organisations managing high-risk processes. Based on recent empirical research and alternative insights in the literature on process organisation theory, this presentation will propose a theoretical framework for enhancing complex interactive processes in organisations.

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